Blogs & Insight
Discover the latest thought leadership from the worlds of mystery dining and reputation management.
Have training apps had their day?
Have training apps had their day? I think they probably have. We’re ‘apped out’. Of course, apps still have an important place for things like health & safety, risk assessments, food safety regulations and HR compliance. But beyond that, if you want your team to genuinely go above and beyond when looking after customers, especially in customer-facing roles, then the training needs to be human too. When I started Silent Customer back in 2008, the
BYO – so, there’s a thought…
BYO – so there’s a thought… Conversations about an unlicensed local sushi bar encouraging customers to bring their own wine sparked debate about whether this should make a comeback. With costs spiraling and eating out becoming more of an occasional treat than a regular pastime with friends – and with more people staying at home – could corkage on BYO help make going out feel more affordable again? Would offering BYO give customers the impression
Order-at-the-table-apps should generate more engagement, not less.
Order-at-the-table-apps should generate more engagement, not less. Tim Martin wrote an article about how apps are reducing customer engagement. But I actually see them as a fantastic opportunity to do the absolute opposite. I’m sorry, but how is having a stressed or disengaged server pressing buttons on a handheld device at your table any better than you inputting your own order into an app? No – apps are a great opportunity to save money on
Do GMs have a parental role?
Do GM’s have a parental role? In a word – Yes. Adults are really just grown-up children. We might not throw ourselves on the floor anymore, but we still have our versions of tantrums. Most of us keep them inside; a few make their displeasure known. Either way, angst and tears rarely help anyone. Remember Super Nanny? The meltdowns were almost always for the same reasons: 📍Parents hadn’t set clear expectations 📍They hadn’t modelled the
Q: Why are my Google reviews disappearing?
A: In 2025 and 2026, Google has dramatically increased its moderation of business reviews. It appears this has ramped up in late January 2026. This means that many reviews – both positive and negative – are being removed from business profiles across all industries. This is a widespread issue affecting businesses globally, including restaurants, automotive, home services, retails and insurance agencies. The main reasons for these removals include: Automated moderation by Google’s systems, which uses artificial
What is complex feedback and why do I need it?
Machine Learning v Human Learning. Machine Learning (AI as it has been branded) has been around for 20 years. It just didn’t have the funding or commercial focus to make money until recently. Currently, it tells us stuff that we tell it. It needs information and instruction to give an output, which mostly comes from us humans. The AI the majority of us have access to doesn’t learn further than how it has been programmed.