Blogs & Insight
Discover the latest thought leadership from the worlds of mystery dining and reputation management.
Mystery Dining Assessments – How Does it Work?
If you’re thinking about running some mystery dining assessments but you’re not sure what that looks like. Read on! Mystery dining assessments run in a similar way to mystery shopper, but they are usually run by hospitality specialists like Silent Customer. A brief is created for the mystery diners so they know what they must look out for and feedback on, and a detailed survey, with up to 100 questions, is created to reflect that.
What Makes a Good Mystery Shopping Company?
Mystery shopping companies are similar in the basic mechanics of how they function. They have a chunky, complex, software platform that matches mystery shoppers by location and appropriateness to the specific assessments. Then it collects a tone of data and enables the clients to drill into it from a myriad of different perspectives. All mystery shopping software allows the client to benchmark their organisation geographically and by management level. All mystery shopping
Why Use Mystery Dining Companies for your Hospitality Business
Why use mystery dining companies for your hospitality business? I have lived in my hometown of Henley on Thames for 20 years. In that time, I have got to know every pub extremely well within a 5-mile radius. Although tenants come and go, many of them know me in person and what I do for a living, not least because Silent Customer assessed Brakspear pubs with our mystery dining services for over a decade.
Guide to Secret Shoppers and Mystery Shopping
Guide to Secret Shoppers and Mystery Shopping So you want to find out what is going on in your service led business while you are not around? Thinking about taking on a mystery guest company but don’t know where to start? What is mystery shopping? Simply, mystery shopping is where a member of the public acts as a secret shopper and covertly visits a business to give their unbiased feedback. This feedback is delivered on a
What is Mystery Shopping?
What is Mystery Shopping? In this blog, Janet Wood, Founder and Director of Silent Customer, answers questions about mystery shopping and what makes Silent Customer stand out in the Hospitality industry. What Do You Do? The most common question I get asked is: ‘What do you do?’. My answer to this is with another question: ‘Do you know what mystery shopping is?’. 16 years ago, when I started Silent Customer, I was told
What Does A Secret Shopper Do?
Mystery shopping companies have always struggled with the editing of poorly written reports. Indeed, by way of trying to raise these standards, Silent Customer gives feedback and grades our mystery guests on writing style, objective feedback, grammar, and spelling. We check all submitted reports twice. So, what about using AI as a tool for mystery shoppers?
