Blog and Insight

Silent Customer Joins SHARCC Group and strengthens its leadership team

17 July 2026

Silent Customer

A photo of 4 adults, 2 men, 2 women sat at a desk with laptops in front of them. Silent Customer joins SHARCC Group and strengthens leadership team.

Silent Customer joins SHARCC Group and strengthens its leadership team

Silent Customer is delighted to announce that we have joined SHARCC Group, marking an exciting new chapter for the business.

Since Silent Customer was founded in 2008, we have built our reputation by helping organisations understand the behaviours shaping their customers’ experiences. Our approach combines mystery shopping, customer insight, behavioural analysis and practical support, delivered with the personal and constructive style our clients know us for.

Joining SHARCC Group gives Silent Customer a stronger platform for continued investment, collaboration and growth, while maintaining the values and relationships that have always been central to the business.

Our Founder, Janet, and Operations Manager, Sally Godwin, will continue to play active roles within Silent Customer.

They are joined by an expanded leadership team:

  • James Keleher, Managing Director
  • Richard Green, Commercial Director
  • Greg McDonald, Director

Together, the team brings extensive experience across mystery shopping, market research, customer behaviour, hospitality, retail and commercial strategy.

Our focus now is to build upon Silent Customer’s established strengths while continuing to enhance our services, reporting and ability to help clients turn customer evidence into positive change.

The business will remain committed to providing the personal, responsive and supportive service our clients value, while developing new capabilities and creating opportunities to work across a wider range of customer-facing sectors.

Our purpose remains simple:

Measure Behaviour. Change Outcomes.

More to come on this…

We would like to thank our clients, mystery customers, partners and colleagues who have supported Silent Customer’s journey so far.

We are excited about what comes next.

To keep up to date with our latest news, visit our blog section of our website.

The Silent Customer Team

 

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