Blogs & Insight
Discover the latest thought leadership from the worlds of mystery dining and reputation management.
How to Become a Mystery Shopper in the UK
Mystery shopping offers a unique opportunity to experience businesses from a customer’s perspective while providing valuable feedback that helps improve service quality. If you’re interested in becoming a mystery shopper in the UK, here’s how you can get started. What Is a Mystery Shopper? A mystery shopper, also known as a secret customer, visits businesses anonymously to evaluate various aspects of the customer experience. You may be asked to visit a pub and
How Mystery Eaters Help Restaurants Improve (and Why It Matters)
Running a successful restaurant isn’t just about delicious food — it’s about the entire dining experience. Every interaction counts — from the moment a customer books a table, to their arrival at the door, right through to when they settle the bill. That’s where mystery eaters, also known as mystery diners or mystery guests, come in. At first glance, it might seem like a fun gig (and it often is), but the role of
Why Making It Easy Matters More Than Ever
In the past few weeks, we’ve received some lovely feedback from our clients that brought something home to me and the team. As all business owners know, even seemingly simple reviews can make you pause and smile. The following reviews are especially valuable to us because they reflect something very intentional about how we work at Silent Customer. “Thank you for all your HELP so far. You have been truly great throughout our partnership.
Behind the Scenes: What a Secret Customer Really Sees
Exceptional customer service is the cornerstone of every successful business. Whether it’s delivering top-notch table service at a restaurant, providing a hassle-free returns process in retail, or ensuring a smooth booking experience at a venue, every interaction matters. No matter your industry, one thing is clear: your customers are at the heart of your success. To truly deliver outstanding service, you need to see your business exactly as your customers do. But for
Creative Thinking in Hospitality
In hospitality, it’s often the smallest moments that leave the biggest impression. That’s the message bestselling author, chef, and entrepreneur Erin Wade brought to life during her recent interview on The Chris Evans Breakfast Show on Virgin Radio. Sharing insights from her book The Mac & Cheese Millionaire, Wade offered a fresh perspective on frontline service — one that encourages teams to embrace creative thinking, micro-goals, and emotional intelligence. One standout idea from Wade? Ask
5 Reasons Why You Should Use a Secret Diner for Your Restaurant
5 Reasons Why You Should Use a Secret Diner for Your Restaurant The restaurant industry is fiercely competitive, and success requires more than just serving great food. To truly stand out, your restaurant must deliver the complete package — an exceptional dining experience that leaves a lasting impression. Every detail matters, from the ease of booking to the warmth of the welcome, the quality of the meal, and the overall ambiance. Each element