Mystery shopping companies have always struggled with the editing of poorly written reports. Indeed, by way of trying to raise these standards, Silent Customer gives feedback and grades our mystery guests on writing style, objective feedback, grammar, and spelling. We check all submitted reports twice. So, what about using AI as a tool for mystery shoppers?

Mystery shopping companies have always struggled with the editing of poorly written reports. Indeed, by way of trying to raise these standards, Silent Customer gives feedback and grades our mystery guests on writing style, objective feedback, grammar, and spelling. We check all submitted reports twice. So, what about using AI as a tool for mystery shoppers?

Receptionists are the ambassadors for the business, they are the first and last point of contact a customer has. They have the ability to build loyalty and revenue, but they also have power to do the opposite.

Silent Customers focus on delivering subjective narrative because it reflects a true and honest customer experience but as a consequence (and probably why many other mystery shopping companies don’t do it) it sometimes upsets owners, tenants, and managers, who find it hard to believe what the Silent Customers are saying.

One of our Silent Customers’ said they didn’t understand why we insist on giving feedback kindly when they have had a very bad experience on a dining visit. I thought this was a good opportunity to explain the difference between ‘kind, honest, feedback’ and ‘unkind, honest, feedback.