Holiday Parks
Mystery Visits From Mystery Shopping Companies
At Silent Customer, we offer customised mystery guest services tailored specifically for holiday parks. From check-in to check-out, and every activity and service in between, we help you understand what it’s like to be a guest at your park through detailed, unbiased, and highly actionable feedback.
Whether you manage a large multi-site park or a small glamping location, our mystery visits help ensure that your team consistently delivers excellent experiences and turns first-time guests into returning families.
Why Mystery Guests Matter in Holiday Parks
Holiday parks are unique in the leisure and hospitality world. They offer more than just accommodation and guests are often immersed in a full experience that includes food, entertainment, outdoor activities, cleanliness, safety, customer service, and more.
With so many touchpoints to manage, it can be hard to monitor performance across the board. Our mystery guests help you see through the eyes of your customers, identifying what’s working well and highlighting areas that need attention.
From on-site cafés, leisure facilities and children’s clubs to reception staff and housekeeping, we assess it all, giving you a clear, practical roadmap to improve your guest experience.
What Makes Our Mystery Guest Programmes Different
Unlike generic feedback tools, Silent Customer offers a fully bespoke approach. Each visit is designed around your priorities; whether it’s first impressions at check-in, the quality of food and beverage, the friendliness of staff, or the atmosphere during entertainment evenings.
After each visit, you’ll receive a comprehensive report, validated by our expert team, with detailed insights and improvement opportunities. Our assessments are discreet, fair, and based on clear behaviour-based criteria, not vague opinions.
What You Can Gain
- Clear insight into how guests experience your holiday park
- Identification of service gaps or training needs
- Evidence-based tools to improve customer satisfaction
- Stronger online reviews and reputation
- Increased guest loyalty and repeat bookings
- Improved operational consistency across multiple sites
- Data to support team performance reviews and internal KPIs
How It Works
Step 1: Understanding Your Business
We learn about your park’s services, operations, and priorities. You tell us what matters most, from reception to restaurants, from staff interaction to entertainment. We will then create a bespoke questionnaire for our mystery guests to complete during their visit to your holiday park.
Step 2: Mystery Guest Visit
Our trained mystery guests visit your holiday park as typical guests, discreetly evaluating the experience across all relevant areas, from initial booking to final checkout.
Step 3: Insightful Reporting
Following your mystery guest’s visit, you will receive a structured, evidence-based report covering each touchpoint, complete with recommendations.
Work With Us
If you would like to find out more about how we can help your holiday park increase revenue and improve customer service, please don’t hesitate to get in touch with one of the team for a free, no-obligation chat.
Motivate your teams
- Identify training needs to improve customer satisfaction
- Motivate and stimulate teams to excel in their customer interactions
- Benchmark standards in a way that promotes collaboration and change
Get one holistic view of business impact
- Monitor improvements over time
- Compare performance across different sites and area managers
- Identify ways to increase revenue and reduce revenue leakage
Gather real-life insights
- Audit the success of new campaigns and projects
- Action collaborative decision-making at senior management level
- Measure expectations against branding and online influence
