What’s it like running a pub?

Firstly, if you have never worked in hospitality, please take off those rose-tinted glasses. It’s a huge financial risk and you need AT LEAST tens of thousands of quids to get through your first year.

Do not take on a pub until you have worked for at least a year as a manager in one. Learn the ropes before you steer your own ship. There are plenty of storms and doldrums and it is NEVER plain sailing.

👀 10 very important rules that new tenants often fail to observe. 👀

👂 If you take on a tenanted pub, LISTEN to your BDM, take all support that is available to you, and go on every course and workshop that the company provides.

💰 Put your VAT aside. It’s NOT YOUR MONEY!

⚖ Count every penny, every gram of cheese, and very ml of beer. Get stock-takers. They may seem expensive, but losses can disappear faster than quicksand.

🤑 Do not drink your stock and if your friends come into your pub, charge them. It’s a business, not a dinner party.

🍺 Do not use your pub as a pub! Drinking and socializing in your pub looks unprofessional and blurs the boundaries.

📣 YOU MUST do social media and marketing. If you ‘don’t do marketing’ do not take on a pub.

🍆 Do plant-based meals and cater for special dietary requirements. Why would you exclude these customers or their guests? 

👩‍⚖️ Follow all due diligence practices to the letter.

🤩 Support your staff and give them autonomy to support you back.

👂 Get unbiased feedback, listen to it, and act on it. Just because you think your pub is the bees’ knees doesn’t mean that the people NOT coming in, think the same!

Check out this article from the Morning Advertiser with comments from some of the bigger pub companies.

New year is a busy period for applications to run a pub (morningadvertiser.co.uk)

Share:

Twitter
LinkedIn
Facebook

Related Posts

The showroom looks great. But is the network keeping up?

Automotive brands put a huge amount of work into designing the right customer experience. The showroom looks sharp. The lighting is right. The signage is in place. The latest campaign is on display. The customer submits an online enquiry. So far, so good. Then nobody calls them back. Or they do, but ask the customer to repeat everything they have already entered online. Or the customer arrives at the dealership and nobody appears to know they

Read More »

A Dry Cappuccino – A Lesson in Customer Loyalty

A Dry Cappuccino – a Lesson in Customer Loyalty “What on earth is a dry cappuccino?” my husband asked as I was telling him this story. Well… it’s what we used to call a cappuccino. These days, if you simply ask for a cappuccino, you often get what is basically a café latte with a bit of foam on top. And while we’re on the subject, a lady came into the coffee shop and asked

Read More »

Silent Customer Joins SHARCC Group and strengthens its leadership team

Silent Customer joins SHARCC Group and strengthens its leadership team Silent Customer is delighted to announce that we have joined SHARCC Group, marking an exciting new chapter for the business. Since Silent Customer was founded in 2008, we have built our reputation by helping organisations understand the behaviours shaping their customers’ experiences. Our approach combines mystery shopping, customer insight, behavioural analysis and practical support, delivered with the personal and constructive style our clients know us

Read More »

Have training apps had their day?

Have training apps had their day? I think they probably have. We’re ‘apped out’. Of course, apps still have an important place for things like health & safety, risk assessments, food safety regulations and HR compliance. But beyond that, if you want your team to genuinely go above and beyond when looking after customers, especially in customer-facing roles, then the training needs to be human too. When I started Silent Customer back in 2008, the

Read More »

BYO – so, there’s a thought…

BYO – so there’s a thought… Conversations about an unlicensed local sushi bar encouraging customers to bring their own wine sparked debate about whether this should make a comeback. With costs spiraling and eating out becoming more of an occasional treat than a regular pastime with friends – and with more people staying at home – could corkage on BYO help make going out feel more affordable again? Would offering BYO give customers the impression

Read More »

Order-at-the-table-apps should generate more engagement, not less.

Order-at-the-table-apps should generate more engagement, not less. Tim Martin wrote an article about how apps are reducing customer engagement. But I actually see them as a fantastic opportunity to do the absolute opposite. I’m sorry, but how is having a stressed or disengaged server pressing buttons on a handheld device at your table any better than you inputting your own order into an app? No – apps are a great opportunity to save money on

Read More »

Reputation Management

Mystery Visits

Phone & Online Audits

Free Training Tools

Free Training Tools

Intercepting Complaints

Check-backs and complaint handling go hand in hand. Intercepting a problem before a customer tells you, or Google, not only prevents negative word-of-mouth but can increase revenue through loyalty and positive PR.

Use our fun PEP talk sheets to support your front-line teams in learning how to avoid complaints.

Engaging Conversations

Building a natural and genuine rapport with guests can be the most positive and memorable part of their dining experience. Whilst the food and the environment can be remarkable by itself, making a customer feel that they are more than just a table number, has a far wider reach in terms of spreading positive word-of-mouth.

Use our fun PEP talk sheet to support your front-line teams in learning how to have engaging conversations.

Positive Body Language

Being able to communicate positivity, and with enthusiasm, encourages customers to reciprocate in the same manner. However, most of us are unaware of how we are perceived by others and, whilst we may think we are coming across as welcoming and friendly, our body language could be telling a different story.

Use our fun PEP talk sheet to support your front-line teams in understand the importance of self-awareness.

Relevant Recommendations

Team members need good product knowledge to be able to describe and enthuse, but often don’t know what many of the dishes taste like. A lack of upselling is also often due to a lack of confidence in knowing where to start a conversation that leads to a recommendation.

Use our fun PEP talk sheet to support your front-line teams in learning how to upsell.