How the Expectations of Customer Experience Have Risen: Why, and What to do About it

Once upon a time, I used to say that to be a successful restaurant, you needed to excel in at least one of these three categories.

  1. Food
  2. Service
  3. Ambience

 

But, back then, pre-Brexit, people were more forgiving, because eating out was cheaper, drinking alcohol was still cool, and we didn’t have weight loss drugs.    

So now what?  Now F&B businesses need to ace at all three and offer more besides. People don’t want the risk of spending the cost of a new washing machine on a dining experience that can’t get anywhere close, never mind exceed, what they can conjure up with a Tesco meal deal, at home, served with all the joy and enthusiasm of a damp rag.   

The crux of it is, that in spite the rising costs, B2C businesses need to make sure they are overdelivering and offering over and above food on a plate, in lack lustre surroundings served by someone who would rather be anywhere else.  Putting the prices up will now only work if you pull out all the stops.

Help your teams to understand how their behaviours make an impact. Find out what it is about your interiors or ambiance that is turning them off. See the food that customers are being presented with. Then you can ask yourself. ‘Would I pay for that?’ And if the answer is ‘no’ you have the chance to do something about it before its too late.

It’s not about spending more money. It’s about caring, listing, and reacting…..quickly.    If you want to improve your customer experience from bland to grand get in touch.     

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Reputation Management

Mystery Visits

Phone & Online Audits

Free Training Tools

Free Training Tools

Intercepting Complaints

Check-backs and complaint handling go hand in hand. Intercepting a problem before a customer tells you, or Google, not only prevents negative word-of-mouth but can increase revenue through loyalty and positive PR.

Use our fun PEP talk sheets to support your front-line teams in learning how to avoid complaints.

Engaging Conversations

Building a natural and genuine rapport with guests can be the most positive and memorable part of their dining experience. Whilst the food and the environment can be remarkable by itself, making a customer feel that they are more than just a table number, has a far wider reach in terms of spreading positive word-of-mouth.

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Positive Body Language

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Relevant Recommendations

Team members need good product knowledge to be able to describe and enthuse, but often don’t know what many of the dishes taste like. A lack of upselling is also often due to a lack of confidence in knowing where to start a conversation that leads to a recommendation.

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